Keeping prospects engaged during long sales cycles is difficult. With a lengthy decision-making process, prospects may lose interest or go to competitors.
However, with the correct methods and resources, sales teams can manage these stretched deadlines and keep prospects engaged.
One of the main reasons buyers lose interest in a long sales process is that there is too much information, too much time between messages, and not enough follow-ups.
Long periods of time without information can often make the prospect feel unimportant or like their business isn't a priority.
Eliminating unnecessary messages, tailoring follow-ups, and making sure that prospects always know what to do next can greatly lower the chance of them losing interest.
Checking in with the prospect on a regular basis and giving them useful information about their business can also keep the conversation going and keep their interest alive.
Over 75% of companies using sales enablement tools indicated that sales increased over the past 12 months, with nearly 40% reporting growth of more than 25%. (Manobyte)
Avoiding the usual ways of selling, Forward presents a new platform based on collaborative experiences for prospects. Unlike typical communication tools that compete for prospect attention, Forward provides a unique space called the Digital Sales Room that is solely focused on sales opportunities.
Understanding how prospects evaluate your offering and adapting your pitch to meet their needs is crucial for mutual success. Forward's features, such as the Mutual Action Plan, go beyond traditional methods. They provide a comprehensive toolset that clarifies each stage of the purchase process, detailing responsibilities and timelines in a user-friendly interface.
Digital Sales Room has an extensive dashboard that keeps buyers up to date on the progress of their deal at all times. Because digital sales rooms are dynamic, they can be changed at any time, making sure that the space stays useful as needs change.
Forward goes beyond conventional tools by seamlessly integrating with CRM and sales engagement platforms. This integration is designed to automate and track interactions, ensuring that follow-ups are timely and conversations remain relevant. With Forward, technology becomes a powerful ally, enhancing the efficiency of your sales processes.
Through Forward’s Digital Sales Rooms, sales teams can selectively connect with prospects, getting in touch with only the right people as needed. This targeted method makes communication more effective and keeps the deal at the top of prospects' minds.
Forward offers many options to streamline the engagement process for long sales cycles: