B2B Sales

Contract Signing: Definition, Process and Benefits

Contracts play a vital role in sales, as they define the terms and conditions agreed upon by the parties involved. They set the rules, reduce risks, and make transactions official. Contract signing is the moment when deals become concrete. In today's competitive market, electronic signature software is key to signing contracts quickly and efficiently.

Let's explore digital contracts, how to sign documents electronically, and what the benefits are.

Why Do You Need a Contract?

Contracts are essential for several reasons:

  1. Clarity and Understanding: They define the terms of the agreement clearly, preventing misunderstandings.
  2. Legal Protection: Contracts are legally binding and provide recourse in case of breaches or disputes.
  3. Risk Management: They mitigate risks by specifying responsibilities and consequences.
  4. Enforcement: Contracts establish legal rights and remedies for non-compliance.
  5. Setting Expectations: They define scope, timelines, and deliverables, managing expectations.
  6. Documentation: Contracts provide a written record of the agreement's terms.
  7. Professionalism: Using contracts demonstrates professionalism and credibility.
  8. Legal Compliance: Contracts ensure compliance with legal requirements.

In summary, contracts provide a structured framework for business dealings, protect interests, and ensure agreements are honored as intended.

What is Contract Signing?

In business, contract signing is important in formalizing agreements between parties. It involves legally binding individuals or entities to the terms and conditions outlined in a contract. Whether it's a sales agreement, service contract, or partnership agreement, contract signing ensures that all parties understand their rights, obligations, and responsibilities.

What are the Types of Signatures?

  1. Electronic Signatures: Electronic signatures, or e-signatures, are digital representations of handwritten signatures. They can be created using different methods, such as typing a name, drawing a signature with a mouse or stylus, or using specialized e-signature software.
  2. Digital Signatures: Digital signatures are a specific type of electronic signature that employs cryptographic technology to verify the authenticity and integrity of a document. They provide an added layer of security by encrypting the document and tying the signature to the signer's identity. Digital signatures comply with stringent security standards and are widely used in industries where document integrity is critical.
  3. Handwritten Signatures: Traditional handwritten signatures involve physically signing a document with pen and paper. While still commonly used, handwritten signatures are being supplemented or replaced by electronic and digital signatures due to their limitations in terms of accessibility, security, and efficiency.

Steps in Contract Signing Process


The contract is prepared, ensuring that all terms, conditions, and details are accurately documented. Any necessary attachments or exhibits are included, and the contract is reviewed for completeness.

Sending the Contract

Once prepared, the contract is sent to all parties involved in the agreement. This can be done electronically via email, through a contract management platform, or by physical delivery.


Each party carefully reviews the contract to ensure they understand all provisions and agree with the terms. Any questions or concerns are addressed before proceeding to the signing stage.


Parties electronically sign the contract using e-signature tool or traditional methods, depending on the chosen signing method. E-signatures offer the advantage of signing from anywhere, anytime.


After all parties have signed the contract, it is finalized. This may involve additional steps such as notarization or recording the contract with relevant authorities, depending on the nature of the agreement.

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What Sales Teams Gain From E-signature

  • Efficiency: Electronic contract signing streamlines the process and decrease the time it takes to close deals. With e-signatures, contracts can be signed and returned within minutes and that significantly speeds up the sales cycle.
  • Accessibility: Electronic signatures allow remote signing from anywhere with an internet connection. This means sales teams can finalize deals with clients regardless of geographical location by eliminating the need for face-to-face meetings and expediting the sales cycle.
  • Accuracy: Electronic signatures minimize the risk of errors or missing signatures that can occur with traditional paper-based methods. Sales teams can ensure that all necessary parties have signed the document correctly, reducing the likelihood of misunderstandings or disputes.
  • Security: Electronic signatures provide a secure and tamper-evident method of signing documents. Advanced encryption techniques protect against fraud and unauthorized alterations, giving both sales teams and clients peace of mind that the agreement is secure and valid.
  • Cost-Effectiveness: By eliminating the need for printing, mailing, and storing physical documents, electronic signatures save money on paper, ink, postage, and storage space. This cost-effectiveness is advantageous for sales teams looking to optimize their resources and maximize profitability.
  • Audit Trail: Electronic signatures create a digital record of the signing process, including timestamps, IP addresses, and other metadata. This audit trail serves as evidence of the agreement's authenticity and can be valuable for compliance purposes or in a legal dispute.
  • Compliance: E-signatures comply with legal standards such as the Electronic Signatures in Global and National Commerce Act (ESIGN) in the United States, the European Union's eIDAS Regulation, and the Uniform Electronic Transactions Act (UETA). By using e-signatures, sales teams can ensure the validity and enforceability of their contracts while minimizing the risk of legal disputes.

Key Takeaways

  • Contract signing formalizes agreements between parties and ensures mutual understanding of rights and obligations.
  • Electronic, digital, and handwritten signatures are common types of signatures used in contract signing, each with its own method of authentication and legal validity.
  • The contract signing process involves preparation, sending, review, signature, and finalization stages, with e-signatures offering efficiency, accessibility, security, and compliance benefits.
  • Leveraging e-signature technology can help sales teams close deals faster, conduct business more efficiently, and maintain compliance with legal standards.
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