In B2B sales, a successful product demo is just the starting point.
But what comes next? Often, it's a confusing mix of emails, different documents, and ongoing back-and-forths that lessen the punch of a well-conducted demo.
Imagine this: You've just given a fantastic presentation, showcasing your product's strengths. But before long, your prospect's inbox fills up, and the memory of your tailored demo fades amid a flood of messages.
It's a common hurdle. Numerous sales teams struggle to retain engagement after a demo. The problem isn’t so much the content but the method: email.
Emails can be limiting. They often don't offer an engaging and comprehensive post-demo experience, leaving both sellers and potential buyers unsatisfied.
Time for a change: Digital Sales Rooms offer a fresh approach to post-demo interactions. With Forward, you can escape the chaos of emails and step into a seamless, interactive, and personalised digital room.
The time after a product demo is when businesses work to keep interest alive, clear up questions, and steer potential clients toward making informed choices.
Now, being good at this stage is crucial for finalizing deals. It's essential to not only keep the conversation going but also to build a relationship, ensuring potential clients feel understood and secure in their choices.
Despite being the go-to tool for most businesses, emails might not always be the best choice for post-demo communication.
Here is a classic example of a post-demo recap email sent by a sales rep to a prospect:
Here's these emails just don’t work to move your del forward after a demo:
As you understand now, delivering a compelling product demo isn't the finish line—it’s the starting gate. All too often, after a powerful demo, the momentum slows down and deals drags until it eventually ends up in the Close Lost area of your CRM.So how to do better follow-ups you ask ?
Here are 8 strategies to ensure your post-demo follow-ups stand out and keep the deal moving.
While we emphasize a new approach, we're not suggesting you ditch emails. They're still useful. When paired with other tools like Digital Sales Rooms, a straightforward email can direct clients efficiently. Here's a suggestion:
"Hi there,Thank you for spending time with me today. I'm convinced that [Product name] has the potential to revolutionize operations at [Customer company name], especially considering [A, B, C benefits].To make things smoother for you, I've organized a dedicated area on Forward [insert link]. Within, you'll discover
Feel free to share and revisit this space anytime.Questions on your mind? I'm here to clear them up. If not, you'll be hearing from me soon.Cheers,"
Your customers will appreciate the follow-up email and the clear action steps, especially if it’s their first time encountering a digital sales room like Forward.
After showcasing your product or service, it's vital to guide the conversation forward. Here's a practical guide on what to include in your post-demo follow-up:
Organization is your friend here. Make everything accessible and easy to navigate.
Navigating post-demo follow-ups used to feel a lot like trying to find a needle in a haystack – time-consuming and often hit-or-miss. The traditional approach, with its myriad of scattered emails and generic messages, left both salespeople and buyers feeling lost in the shuffle. Let's dive into how Forward transforms this cluttered process into a streamlined, efficient experience.
In the past, the aftermath of a demo meant sending and receiving countless emails, making essential details easy to overlook. With Forward, the entire post-demo experience is consolidated into a single digital space. This means no more digging through emails or missing crucial attachments—everything is right at the buyer's fingertips, simplifying their decision-making process.
Generic follow-ups might cast a broad net, but they often lack the personal touch that can make all the difference. Forward allows for a tailored approach, customizing the digital room to resonate with each buyer's unique needs. This personalization showcases genuine care and understanding, strengthening the connection established during the demo.
Demos often spread across different platforms, from Zoom to PowerPoint to Miro, making it cumbersome to revisit or share details. Forward integrates these tools, offering a cohesive and organized space where every piece of the demo, from video replays to whiteboard discussions, is easily accessible.
Sending follow-up emails used to feel like throwing messages into a void, with little insight into how they were received or engaged with. Forward changes the game, providing clear insights into buyer interactions. Whether they rewatch the demo video or spend time on a particular document, these cues can inform and refine future communication, ensuring more effective and targeted follow-ups.
Previously, setting post-demo actions could feel ambiguous, often leaving both parties unsure of the next steps. Forward introduces mutual action plans, providing a clear roadmap for both sellers and buyers. Each step is transparent, ensuring everyone is aligned and aware of the upcoming milestones in the sales process.
Demo follow-up is a key stage in the sales process because it not only bolsters the pitch you made in your demo, it shows off your customer service skills.
Setting up a Forward workspace can take as little time as it does to fire off a quick email. Our template speeds up the follow-up process, without leaving out any important steps.
Here's a glimpse:
Begin with an overview, setting the stage for what's inside. This is a quick look-back at your demo, outlining the curated content that's been tailored just for them.
This is the most important part of your followup. Provide a focused summary of the key challenges of your client and how your product can address them. It's all about showing that you've listened and are ready to address their unique needs.
Think of this as a collaborative roadmap. It's where you and your client sketch out the steps ahead, setting clear expectations, milestones, and timelines. With Forward, this becomes a shared vision, keeping everyone aligned on the path forward.
Dive into your product's details. Share the demo recording directly in your Forward workspace, reminding the client of its useful features.
Include your demo presentation here. It serves as a reminder for those present during the demo and as a reference for others who weren't.
These provide detailed examples that weren't covered in your demo. With Forward, you can incorporate videos, images, stats, and slides to make your case studies stand out.
Integrate tools like Calendly or Hubspot so clients can effortlessly schedule meetings when they need to.
With Forward, your content isn’t static. As discussions evolve and deals progress, so can your content. Whether it's holding back on pricing or spotlighting specific case studies, it’s all about being relevant to their current needs.
And remember, one of Forward's charms is its organised nature. No more clutter or chaos. Just a clear, engaging space where you can foster connections and inch closer to that deal.
👉 Access the free demo follow-up template.
Explore Forward's Digital Sales Room and see how it can transform your post-demo follow-up process. Sign up for a for 14 days trial and access Forward demo follow-up template for free.