Building a winning agency pitch deck isn’t easy, especially when you don’t know where to start. Starting with a vague idea or a few loose concepts is far from a cohesive presentation that checks all the boxes.
Stop spinning your wheels and do a little research to find inspiration. Looking into what other companies have done can help you narrow your focus. To kick things off, check out some lessons from the best agency pitch decks.
Have you ever landed on a website that’s little more than a wall of text? Maybe the website uses several different fonts and a new colour scheme on every page. Sitting through a presentation of overloaded slides has the same effect.
As you build your own pitch deck, consider simplicity. Be careful to leave plenty of white space and use consistent fonts and colours throughout your presentation.
Apptopia and Dropbox are two pitch deck examples that focus on simplicity. While the branding remains prevalent on the first slide, it takes a backseat through the rest of the pitch deck. Both firms use limited text that’s clear and actionable so that buyers know what they get and what’s expected of them.
If you struggle with building a clean, clear sales pitch deck, consider starting with a template. Forward provides a library of expert templates that fit any sales scenario and can be customised to meet your needs.
A stellar agency pitch deck sets itself up as the solution to a buyer’s problem. These firms understand their buyers well enough to know their pain points and how to solve them.
To employ this approach, you need to understand your buyer on a deep level. You need to understand the struggles and concerns of every decision-maker involved in choosing your product.
Sometimes, that will involve addressing your competitors and differentiating your product. Be prepared to share data on your competition to showcase how you offer a superior solution to your potential clients.
Healx showcases this approach by presenting stark statistics and positioning its product as the solution.
Despite the complexity of their product, and the overall topic, Healx avoids jargon and simplifies concepts. This good pitch deck approach will appeal to all decision-makers in your target audience, including those who might not have the technical expertise.
It’s possible to keep things simple but engaging. Well-placed images and videos can serve as a wow factor and boost buyer engagement with your successful agency pitch deck.
The Crunchbase pitch deck example opens the presentation with a discussion of icebergs and how you can only see part of it from the top, but beneath, it’s much more profound. The firm then carries the ice theme throughout, using it for visual effects and storytelling.
Forward's centralised deal content makes it easy to collect, store, and use various images and videos. Your team can maintain a digital media library for presentations and pull from it as needed to craft engaging pitch decks.
The best agency pitch decks know how to balance simplicity with engaging elements. A blend of whitespace and clean text with vivid visuals support storytelling and commands your buyer’s attention. Round out a successful pitch by building it around your buyer’s pain points and arriving at your product as the ultimate solution.
Forward supports teams with crafting the perfect pitch deck by providing the necessary tools.
Empower your team by providing the tools to build successful pitch decks. Forward brings everything together under one dashboard, allowing your entire team to collaborate from first contact through onboarding.
Discover how Forward can revolutionise your winning pitch deck. Try it free today!